DAY 9

4th May 2011

The pace has really died off for us. Rachel told us Dave Pegg wasn’t in again today and that she’d get him on the teleconference for us and he can talk to us about another live project. I was pretty excited about that…but it didn’t happen. Maybe tomorrow? Instead we worked on our first project again, it’s really coming together! I also found out today that when I made a joke about confidentiality way back at the beginning, that was actually true, and we’re not allowed to disclose any information about what work we’re doing on a live project, in case Nestle or something steals it. Oooooooops! So I’ve gone through and deleted all the specifics. IN YOUR FACE NESTLE.

Random Fact of the Day: During the two 45 min windows that the hot drinks machine is free, people swarm to it constantly.

DAY 8

^3rd May 2011

We got to Cadburys a little late today, and we left a little early. There wasn’t really much to today. We worked on the first brief of creating packaging for a new chocolate bar again. We had to leave early to hand in our Add+Vantage coursework too. I bought lots of chocolate from the staff store.

Random Fact of the Day: Cadburys staff shop is too amazing. 10 cream eggs for £1

DAY 7 CADBURY WORLD TOUR

28th April 2011

Today was Cadbury World day! I was so excited when I woke up this morning, anybody would have thought I was going to Disney Land. We arrived at 10:20am, bang on time, and upon entering the Cadbury World lair, we got given a Crunchie bar and a Curly Wurly! A fantastic start I must say. It wasn’t at all like I expected, I thought Cadbury World was supposed to be mainly for kids. There was a story-like feel to it, but there were these big plaques to read every 5 steps! There were lots of wax figures in the form of cave-like people though which I suppose is pretty cool. According to these plaques coco beans used to be very valuable. For example 100 coco beans could be exchanged for a lifelong servant?! (there's a picture of the first plaque you come across at the bottom of this post, for some reason it wouldn't go where I wanted it to in this post).

Through there was a storytelling room. With rooms and houses made with mini figures of things and the people talking were little holograms. Pretty cool! Walking through to the next room we sat down and a George Cadbury hologram told us the story of Cadburys, and it’s pretty impressive. It started off as one shop and because of the good way they treat their workers, which were very different to how other people treat their workers, the company escalated. Cadburys were the first to introduce holiday pay and 5 day weeks as opposed to 7 day weeks ect. It also took them a while to figure out what to add to the chocolate to make it unique; they added milk.

Up some stairs there was a green screen where you can have a picture taken, but it looks like you doing things because of the green screen. For example you could be in a bath, or riding a Dairy Milk bar, or in our case winning a race. I bought my photo as a key ring. After

that we got a little tour of the actual factory. We weren’t allowed to take pictures in that part, I’m not sure why, but it was cool to see. When we saw the packaging happening it was incredible. There were massive reels of Dairy Milk wrappers, and the chocolate was been packaged in less than a second each. It was amazing. We saw some workers too, monitoring the machines ect, lets call them Umpa Lumpas, typically. After that we got a little tub of liquid Dairy Milk with a little spoon, yummy.

When it came to the end of the self-guided tour we conventionally ended up in a shop, where we all bought a few bits and bats. Like Cadbury World caps. And that was pretty much it for the day. I definitely learnt a lot more fun and interesting facts about chocolate and the Cadburys Company.

Random Fact of the Day: Cocoa beans used to be worth a ridiculous amount

Cadburys Advert

So this is part of what I've been working on at Cadburys. Well, this is my final design. I went through a lot of stages to get a final idea, just like they taught us to at Cadburys. The other group members have come up with poster ideas and packaging ideas too but we all sort of went and did our own thing in regards to the packaging and adverts after we came up with the Chino idea. Learning from one of our earlier lessons at Cadburys, the name 'Chino' has a meaning to it, and the word is instantly linked to coffee due to the famous 'cappuchino' which is where the Chino comes from. I liked the idea of 'Cadburys Chino' as, in my opinion it kind of has a ring to it. The repetition of the letter C will entice customers subconsciously when they read it.

As you can see, I'm not very good on Photoshop and this is definitely not of professional standard (I don't think I have enough fingers to point out what is not 100% correct in this image). For starters the colours..anyway I wont go into that. What I'm trying to portray is my ideas and the potential of the concept. I really like how the coffee beans and chocolate falls from different directions to form one tumble. I think without the packaging being on the advert, what the chocolate bar is is portrayed to the consumers through these images, chocolate and coffee. The 'Cadburys' logo connotes the familiarity and the audience will instantly recognise the high quality. As I was bitching about the colours, I think they could be amended so the name of the product would stick out more as at the moment it seems to sort of fade into the background when it should be jumping out at the consumer, it should be the focal point of the advert. At the moment I feel the Cadburys logo is the focal point of this advert.

DAY 6

Wednesday 27^th April 2011

It was another pretty slow day. We worked again on our first project. We sat with a guy who worked at Cadburys for 2 hours and he showed us how to use the most advanced Cinema 4d software. We had an idea for a packaging design and he showed us how to create it professionally from paper, to a 4d image on the screen. It was pretty amazing. Its so complicated though, I can’t imagine being able to do all that as smoothly as he did, then again he’s probably being trained on it and being using it for years or whatnot so I’ll try not to worry too much about that. After that we went for lunch (Subway- yum!) Then back to the office for around an hour while we worked some more then we decided it was time for home. Rachel got us booked in for a Cadburys World tour tomorrow which is awesome. I’m very excited about that.

Random Fact of the Day: Cinema 4d is not for the faint hearted.

DAY 5

Tuesday 26^nd April 2011

So we've had four days off due to easter bank holidays ect.

We spent the day at Cadburys again, though it really slowed down. The other days we were up and down every half an hour to check if Martin liked our ideas ect but today our work, it seemed, was pretty much done. Though we did go to Martin a few times and asked him to look at our ideas for the packaging ‘story’ but after they were written up and ‘on the wall’, we weren’t given anything else to do, so we just worked on our first chocolate coffee project. I’c making a print ad for that on photoshop, and I’m not the best person on photoshop, so its not going too well! But the ideas very clear so hopefully that will be acknowledged…

Random Fact of the Day: When you die your hair still grows for a couple of months.

DAY 4 PART 2

21st April 2011

Totally forgot to write more on Thursday. The conference was pretty different. The people on the teleconference thing were talking about not just our ideas, but the other 5 brief concepts too. They were pretty critical about more of the concepts but at the same time it was constructive to the Martin, and us. So that was pretty helpful. During the conference, 3 of our ideas got cut.

My idea got cut because Martin had pushed me to move away from the original brief when I was drawing up my ideas therefore in the end my idea did no longer fit the brief. I felt it was a good outcome though because Martin pushed me, fair enough it was away from the original brief, but he pushed me to extend my ideas as far as I possibly could, which I felt was a really good thing. Another 3 of the concepts were also cut loose. So to have our ideas, plus two others still in the running to go into farther research is amazing. After the teleconference we sat and talked about how we could extend the remaining idea to create effective packaging. So for our one remaining idea Martin has an idea that he wants on the packaging. He wants to incorporate ideas from the Absolut Vodka brand; as in the simplicity of it. The Absolut Vodka bottle has just words in it and we wanted to adapt that idea onto this new product. Our task is to come up with a story for the packaging.

Random Fact Of The Day: A teleconference in a big deal.