COOL PEOPLE I HAVE MET

Martin Simpson, the creative director at Cadburys. He helped me to push my ideas as far as I could and he has tutored me in the Cadburys company. Having him as a contact is a privilege as he could potentially help me win a job a Cadburys at the end of university.

Rachel Eaton, she was the receptionist/ admin at Cadburys creative department who was, sort of our host to the whole thing. You wouldn't meet a nicer person. She is lovely and has invited me to drop her an email at any time to help me with anything I need.

Dave Pegg, another big guy at Cadburys who gave me my placement in the first place and am very thankful to him. He has also invited me to sent him and email regarding anything I may need. He could also help me get a job at Cadburys.

Kish, I didn't catch his second name (oooooooops) but he was one of the graphic designers at Cadburys, he taught me some little photoshop tricks that make my work look more realistic, shadows ect. He said he'd help me out if I need any more help or if I ever need any work printed.

Howard Schultz, I only met once briefly during one of my shifts whilst working at Starbucks but he has given me his email address and is willing to help me should I chose to remain in the Starbucks company and chose to progress to different areas.

Amanda Royson, the head of marketing at the Starbucks headquarters in London. We have only exchanged a few emails but she is more than willing to help me on my way should I need her.

Last Day :( boohoohoo

6th May 2011

At first today seemed like we were just going to work on our old project again but at lunchtime Martin came in for a chat. He first updated us on the live project and how the team have furthered our ideas. I was really shocked to learn they had brought one of my visual ideas back, along with another of the group members’ ideas that was also previously disregarded. So that was a nice little surprise.

I asked Martin, as an employer and during his experience, what employers look for when they receive C.V.s and he told us some very interesting facts that I’ll definitely be baring in mind when it comes to looking for jobs. He said that when employers ask for applications via email, their computer has a program which checks for what they call ‘buzzwords’. These are specific words are unique to the job role and the employers are only interested in applicants that bare these particular words. Then when the email applications are dwindled down once, they are dwindled down again whilst the program searches for more specific buzzwords. When this process is completed, then the employer will personally take it from there. It all sounds very complicated, but in a nutshell....you need those buzzwords in your application if you even want yours to be seen.

On the other hand, an application sent physically can make a much bigger impression. Martin told us that people come up with crazy ways to submit their application. Some memorable ones where when a girl sent in a thong with her application (weirrrrd- but memorable, right?!), one guy sent his C.V screwed up in a box and pointed out that he’s already saved them the trouble of screwing it up. I think Martin himself said his application was sent in drawn on a paper cut out to look like a boiled egg? Which seems random, but in reality his website and other formalities were named after an egg so it all linked in. Personally I love the thong idea.

A little later on we sat in on another meeting about the progress of the project which was pretty interesting as this time it was an actual meeting with people within the creative department of Cadburys. They were throwing ideas around to each other and amending them, it was pretty crazy but at the same time it’s amazing to know how their brains work. I was playing little games with myself and thinking up ideas, none of which was parallel to any of theirs but I suppose that’s the point.

Just before we left we were given a massive bag of chocolates each. Not even just a few bits and bats, I’m talking about £20+ worth of Cadburys goodies each. Fair enough I didn’t like some of the stuff I was given but we traded within our little group. We shared some tearful goodbyes before departing.

Random Fact of the Day: I have bloody loved working with Cadburys.

DAY 10

5th May 2011

We just worked on our project again :)

Random Fact of the Day: Stressed is Desserts spelled backwards

DAY 9

4th May 2011

The pace has really died off for us. Rachel told us Dave Pegg wasn’t in again today and that she’d get him on the teleconference for us and he can talk to us about another live project. I was pretty excited about that…but it didn’t happen. Maybe tomorrow? Instead we worked on our first project again, it’s really coming together! I also found out today that when I made a joke about confidentiality way back at the beginning, that was actually true, and we’re not allowed to disclose any information about what work we’re doing on a live project, in case Nestle or something steals it. Oooooooops! So I’ve gone through and deleted all the specifics. IN YOUR FACE NESTLE.

Random Fact of the Day: During the two 45 min windows that the hot drinks machine is free, people swarm to it constantly.

DAY 8

^3rd May 2011

We got to Cadburys a little late today, and we left a little early. There wasn’t really much to today. We worked on the first brief of creating packaging for a new chocolate bar again. We had to leave early to hand in our Add+Vantage coursework too. I bought lots of chocolate from the staff store.

Random Fact of the Day: Cadburys staff shop is too amazing. 10 cream eggs for £1

DAY 7 CADBURY WORLD TOUR

28th April 2011

Today was Cadbury World day! I was so excited when I woke up this morning, anybody would have thought I was going to Disney Land. We arrived at 10:20am, bang on time, and upon entering the Cadbury World lair, we got given a Crunchie bar and a Curly Wurly! A fantastic start I must say. It wasn’t at all like I expected, I thought Cadbury World was supposed to be mainly for kids. There was a story-like feel to it, but there were these big plaques to read every 5 steps! There were lots of wax figures in the form of cave-like people though which I suppose is pretty cool. According to these plaques coco beans used to be very valuable. For example 100 coco beans could be exchanged for a lifelong servant?! (there's a picture of the first plaque you come across at the bottom of this post, for some reason it wouldn't go where I wanted it to in this post).

Through there was a storytelling room. With rooms and houses made with mini figures of things and the people talking were little holograms. Pretty cool! Walking through to the next room we sat down and a George Cadbury hologram told us the story of Cadburys, and it’s pretty impressive. It started off as one shop and because of the good way they treat their workers, which were very different to how other people treat their workers, the company escalated. Cadburys were the first to introduce holiday pay and 5 day weeks as opposed to 7 day weeks ect. It also took them a while to figure out what to add to the chocolate to make it unique; they added milk.

Up some stairs there was a green screen where you can have a picture taken, but it looks like you doing things because of the green screen. For example you could be in a bath, or riding a Dairy Milk bar, or in our case winning a race. I bought my photo as a key ring. After

that we got a little tour of the actual factory. We weren’t allowed to take pictures in that part, I’m not sure why, but it was cool to see. When we saw the packaging happening it was incredible. There were massive reels of Dairy Milk wrappers, and the chocolate was been packaged in less than a second each. It was amazing. We saw some workers too, monitoring the machines ect, lets call them Umpa Lumpas, typically. After that we got a little tub of liquid Dairy Milk with a little spoon, yummy.

When it came to the end of the self-guided tour we conventionally ended up in a shop, where we all bought a few bits and bats. Like Cadbury World caps. And that was pretty much it for the day. I definitely learnt a lot more fun and interesting facts about chocolate and the Cadburys Company.

Random Fact of the Day: Cocoa beans used to be worth a ridiculous amount

Cadburys Advert

So this is part of what I've been working on at Cadburys. Well, this is my final design. I went through a lot of stages to get a final idea, just like they taught us to at Cadburys. The other group members have come up with poster ideas and packaging ideas too but we all sort of went and did our own thing in regards to the packaging and adverts after we came up with the Chino idea. Learning from one of our earlier lessons at Cadburys, the name 'Chino' has a meaning to it, and the word is instantly linked to coffee due to the famous 'cappuchino' which is where the Chino comes from. I liked the idea of 'Cadburys Chino' as, in my opinion it kind of has a ring to it. The repetition of the letter C will entice customers subconsciously when they read it.

As you can see, I'm not very good on Photoshop and this is definitely not of professional standard (I don't think I have enough fingers to point out what is not 100% correct in this image). For starters the colours..anyway I wont go into that. What I'm trying to portray is my ideas and the potential of the concept. I really like how the coffee beans and chocolate falls from different directions to form one tumble. I think without the packaging being on the advert, what the chocolate bar is is portrayed to the consumers through these images, chocolate and coffee. The 'Cadburys' logo connotes the familiarity and the audience will instantly recognise the high quality. As I was bitching about the colours, I think they could be amended so the name of the product would stick out more as at the moment it seems to sort of fade into the background when it should be jumping out at the consumer, it should be the focal point of the advert. At the moment I feel the Cadburys logo is the focal point of this advert.